Green Ridge Wealth Planning marks 10 years and $500M in assets

Green Ridge Wealth Planning is marking its 10th anniversary after growing from $0 to $500 million in assets under management since 2016. The Montville, New Jersey-based fiduciary firm says it is expanding its work with entrepreneurs and families as it targets 1,000 business owners ready for exit by 2036.

Why it matters: - Green Ridge Wealth Planning's growth signals demand for advice that connects business strategy with personal wealth planning. - The firm says its model is designed for entrepreneurs, business owners and families who want coordinated planning across taxes, legal issues and investment management. - Green Ridge Wealth Planning is also positioning itself around a long-term goal of helping 1,000 business owners become exit-ready by 2036.

What happened: - Green Ridge Wealth Planning is celebrating its 10-year anniversary. - The fee-only registered investment advisory firm was founded in 2016 in Montville, New Jersey. - The firm says it has grown from $0 to $500 million in assets under management. - Founder and CEO Bobby Mascia, CFBS, launched the firm to close what he saw as a gap between business planning and personal finance. - Mascia said the firm was built to help entrepreneurs avoid financial advice that solves one problem without considering broader business and personal implications.

The details: - Green Ridge Wealth Planning uses its Wealthficiency™ process to coordinate financial planning, tax strategy, legal planning and business decisions. - The firm says it works alongside clients' trusted advisors so financial decisions move toward the same objectives. - Green Ridge Wealth Planning now includes 14 professionals, including client relationship specialists, administrative professionals, investment advisors and Certified Financial Planners®. - The firm brought on Chief Investment Officer Jordan Kaufman, CFA, CFP®, as a partner. - Green Ridge Wealth Planning has received recognitions including Inc. Magazine's “Best Workplaces for 2024” and multiple NJBIZ “Leaders in Finance” awards. - The firm has been featured by CBS News, Inc. Magazine, NJBIZ, Forbes, U.S. News & World Report and Success Magazine. - Green Ridge Wealth Planning formed the Exit Ready Institute™, a separate business for growth-minded entrepreneurs, as part of its 1,000-owner goal. - The firm is headquartered in Montville and serves clients throughout New Jersey and beyond.

Between the lines: - The anniversary announcement frames Green Ridge Wealth Planning as more than an investment manager. - The firm is emphasizing integrated planning as a differentiator in a crowded advisory market. - The focus on business exits suggests Green Ridge Wealth Planning is targeting owners at a major transition point, where planning mistakes can have outsized consequences. - Mascia and Kaufman both cast the firm's success in client outcomes, not firm metrics, which reinforces the fiduciary message.

What's next: - Green Ridge Wealth Planning says its next decade will focus on scaling its impact. - The firm plans to keep building around integrated planning, fiduciary accountability and entrepreneurial wealth. - Mascia said the firm is only getting started as it enters its second decade. - More information is available on the company's announcement at grwealthplan.com.